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Best Interactive Ad Examples For Tourism in 2026

1. Ötztal Tourismus

Ötztal's Summer Start Promotion turned a standard video into a highly engaging interactive ad. A real-time countdown tracker created urgency to buy the Summer Card, while a single click took viewers directly to the landing page - making it simple to turn interest into action.

2. Switzerland Travel Centre

This campaign gives viewers the opportunity to receive a €150 voucher for the Grand Train Tour of Switzerland, inspiring them to experience one of the country’s most scenic rail journeys. The video ad is designed to be interactive, allowing viewers to click directly within the ad to instantly use the promotion code. This seamless experience makes it easy for interested travelers to take advantage of the offer and start planning their Swiss rail adventure.

3. Thai Airways

This video ad was created to promote flights from Thailand to a wide range of destinations across Asia, inspiring travelers to discover new cities and experiences throughout the region. Branded overlays are integrated into the ad to highlight key information and guide viewers toward the next step, making the booking process smoother and more intuitive.

4. Tourismusverband Paznaun - Ischgl

This video ad promotes this year's Spring Blanc in Ischgl and highlights its three iconic Top of the Mountain concerts. An interactive slider overlay is built into the ad, allowing viewers to browse through the different concerts directly within the video. The slider is fully customizable, and individual slides can easily be added or removed - even while the campaign is live - offering maximum flexibility to adjust the content throughout the campaign.

5. VisitMalta

An interactive map integration enhances this video ad by helping viewers easily discover some of the most important attractions for tourists. Key locations are highlighted directly within the video, allowing viewers to explore points of interest while watching the ad. By clicking on the map, viewers can access the exact location of each attraction and navigate to it instantly.

6. Gurgl Ski World Cup

This campaign was created for the Ski World Cup in Gurgl to generate excitement around the event and encourage visitors to secure their tickets and plan their stay. The combination of an interactive slider, live countdown, and branded player is ideal for selling tickets, presenting the program, and driving users to the best accommodation options.

7. Saalbach

This video ad for Saalbach was designed to increase awareness by using branded overlays and an interactive slider overlay. The goal of the campaign was to promote the Saalbach ski area while giving viewers a clearer overview of the different experiences the destination offers. The slider highlights three key ski areas - family, freeride, and ski resort - allowing viewers to explore the options most relevant to them.